Giving a Recycling Program a More Recognizable Voice

2025

For its 50th anniversary, the Alberta Bottle Depot Association needed more than a logo refresh. The rebrand reintroduced ABDA to Albertans through a modern identity and province-wide campaign that highlighted the role bottle depots play in communities across the province. Built around the idea that Alberta Runs on Empties, the work combined a renewed visual identity, custom illustration, and bold storytelling to make sustainability feel more visible, relevant, and engaging.

Brand Identity · Logo Design · Advertising · Campaign Creative · Art Direction · Illustration

Alberta Bottle Depot Association logo and wordmark on white background
Alberta Bottle Depot Association logo in turquoise and white on dark purple background
Alberta Bottle Depot Association logo in purple on turquoise background
“Alberta Runs on Empties” advertising campaign featuring an illustrated cyclist carrying bottles
Alberta Bottle Depot Association cyclist illustration and “Alberta Runs on Empties” campaign design
Alberta Bottle Depot Association logo in purple on green background
“Your empties are full of opportunity” campaign poster featuring an illustration of people returning bottles
Alberta Bottle Depot Association advertising campaign featuring bottle depot return illustration
Alberta Bottle Depot Association logo in purple on lavender background
“Your empties are full of team spirit” campaign poster featuring an illustrated hockey player
Alberta Bottle Depot Association hockey illustration and “team spirit” campaign design
Alberta Bottle Depot Association 50-year anniversary logo
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