Making Animal Welfare Feel More Hopeful and Approachable

2024

The Alberta SPCA needed a campaign that could connect with Albertans on an emotional level while encouraging support for animal welfare initiatives. By combining illustration, storytelling, and a more approachable visual style, the work helped communicate the organization's impact in a way that felt optimistic, human, and easy to engage with.

Brand Identity · Logo Design · Graphic Design · Art Direction · Visual Identity System

Alberta SPCA Animal Protection logo featuring a horse against an Alberta landscape
Alberta SPCA brand identity featuring illustrated farm animals on white background
Alberta SPCA brand identity featuring illustrated farm animals on blue background
Alberta SPCA Peace Officer logo variations featuring horse and cattle symbols
Alberta SPCA Animal Protection logo variations on blue background
Alberta SPCA flexible logo system featuring different animal illustrations
Alberta SPCA brand identity and Animal Protection logo application
Alberta SPCA website design shown on a laptop
Alberta SPCA Peace Officer uniform patch designs
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