Branding a Business District with Backbone: Building a Bold Identity for a Thriving Economic Hub

2025

Lakeview Business District isn’t just a place to work—it’s where ideas take shape and industries grow. Inspired by the grit and ambition of the companies that call it home, this brand identity centers around interlocking forms that represent collaboration, structure, and upward momentum. With bold geometry and a sharp industrial edge, the logo communicates strength and reliability, while a hidden “L” anchors the design in place. The result is a future-facing emblem for a district that’s building what’s next—together.