When You’re Sleeping on Deals, Wake Up with The Brick
2025
Forget boring bedding banter—The Brick just turned up the heat in the mattress wars. After IKEA slid into followers’ DMs with its audacious “u up?” message, and Sleep Country quipped back with “Sorry was asleep,” The Brick made its entrance—lighting up billboards that rallied its role as Canada’s value leader. Bold, cheeky, and crystal-clear, this playful jab positions The Brick as the no‑nonsense choice when you’re shopping for serious sleep savings.
When You're Moving Everything, It's Easy to Forget Something
2024
In Quebec, nearly two-thirds of residential leases end on June 30, creating one of the busiest moving days in the country. When thousands of people are packing boxes, coordinating trucks, and settling into new homes all at once, it's inevitable that something gets forgotten. That simple insight inspired an out-of-home campaign for The Brick built around the headline “Missing Something?” The work tapped into a relatable moving-day reality and reminded consumers that whether they forgot a mattress, sofa, appliance, or another household essential, The Brick was ready to help fill in the gaps.
