When You’re Sleeping on Deals, Wake Up with The Brick

2025

Forget boring bedding banter—The Brick just turned up the heat in the mattress wars. After IKEA slid into followers’ DMs with its audacious “u up?” message, and Sleep Country quipped back with “Sorry was asleep,” The Brick made its entrance—lighting up billboards that rallied its role as Canada’s value leader. Bold, cheeky, and crystal-clear, this playful jab positions The Brick as the no‑nonsense choice when you’re shopping for serious sleep savings.