Experimenting with Brand Character: Giving a Burger Chain a Story to Tell
2025Bandit Burger was an exploration of how character and storytelling can transform a fast food brand into something more memorable. Inspired by outlaws, heists, and burgers worth breaking the rules for, we created Burger Larry, a fictional founder whose larger-than-life story gave the brand a distinct voice, playful personality, and endless opportunities for creative marketing.
Built for Possibility
Bandit Burger is a concept brand currently available for acquisition. The name, visual identity, brand story, and supporting assets have already been developed, providing a strong foundation for a coffee company looking to launch or rebrand.