Experimenting with Brand Character: Giving a Burger Chain a Story to Tell

2025
Bandit Burger was an exploration of how character and storytelling can transform a fast food brand into something more memorable. Inspired by outlaws, heists, and burgers worth breaking the rules for, we created Burger Larry, a fictional founder whose larger-than-life story gave the brand a distinct voice, playful personality, and endless opportunities for creative marketing.

Brand Identity · Logo Design · Illustration · Character Design · Graphic Design · Art Direction

Bandit Burger illustrated mascot logo featuring a smiling bandit character
Bandit Burger “Stealing Your Hunger” typography and logo design
Bandit Burger brand identity featuring logos, typography and illustrated mascot graphics
Bandit Burger logo and brand graphics in red, cream and dark blue
Bandit Burger restaurant signage featuring the illustrated mascot logo
Bandit Burger poster designs featuring bold typography and mascot illustrations
Bandit Burger outdoor advertising campaign featuring illustrated posters
Bandit Burger branded coasters and stickers featuring logos, typography and mascot illustrations
Bandit Burger “Guilty of Burgerlary” campaign graphic and logo

Built for Possibility

Bandit Burger is a concept brand currently available for acquisition. The name, visual identity, and brand story were developed as a creative branding exercise, exploring what the brand could look, feel, and sound like in the real world. It’s a concept I’d love to see brought to life one day, providing a strong foundation for a burger company looking to launch or rebrand.

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