Turning a Provincial Ingredient into a Source of Pride

2019

Just Add Alberta was built around a simple idea: great drinks become even better when they're made with local ingredients. Through bold visuals illustrations and colours, the campaign celebrated Alberta-grown products while encouraging consumers to discover and support local producers.

Advertising · Campaign Creative · Illustration · Graphic Design · Art Direction

Just Add Alberta campaign logo shaped like the province of Alberta
Just Add Alberta illustration of a ice cube for a cocktail on a blue background
Just Add Alberta ice cube for a cocktail advertising campaign and poster designs
Just Add Alberta cocktail coaster and in-store campaign graphics promoting Alberta-made spirits
Just Add Alberta campaign logo on red background
Just Add Alberta illustration of a cork featuring an Alberta-made spirit
Just Add Alberta cocktail advertising campaign and illustrated poster designs
Just Add Alberta advertising coaster and in-store graphics promoting Alberta-made spirits
Just Add Alberta campaign logo on yellow background
Just Add Alberta illustrated bottle opener and campaign graphic
Just Add Alberta bottle opener advertising campaign and poster designs
Just Add Alberta advertising coaster and in-store graphics promoting Alberta-made beer
Just Add Alberta campaign logo on pink background
Just Add Alberta illustrated wooden barrel promoting Alberta-made products
Just Add Alberta barrel advertising campaign and poster designs
Just Add Alberta advertising coaster and in-store graphics promoting Alberta-made products
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